Advertising Age

Easy Net Navigation is mandatory Online users happy to skip frills for meat and potatoes As the great Wayne Gretsky said, “The key to success is more than knowing where the puck is -- it’s knowing where it’s going.”  During the past four years, NetSmart America.com has discovered demographics and psychographics are descriptive--years online are predictive. There are three key online user groups: Newbies (less than one year) Integrators (one to tw