Web Banner Ads Faltering, Insurers Warned

Insurers, agents and brokers can optimize their Internet presence by forging alliances with “portals” to sponsor Web-based consumer content instead of using banner advertisements that are attracting less visitors, a new survey has found. “NetSmart V—America.com: What Makes America Click”—a survey of 1,000 people nationwide who spend at least an hour a week on the Internet at home—found that the number of respondents who clicked on insurance company advert

Insurers Found Lacking By Online Buyers

Although the “insurance industry is still hoping for the Internet to go away,” the exact opposite is happening as more Web users visit insurance sites and a greater percentage turn first to the Internet when they consider buying coverage, a new survey has found. “NetSmart V—America.com: What Makes America Click?” a survey of 1,000 people nationwide who spend at least one hour a week on the Internet at home, reported that while the number of visitors to in