Survey: E-Commerce Sites Need Work

Ninety percent of e-commerce Web sites are extremely un-intuitive, according to research from NetSmartAmerica, New York. In its fifth annual report, “What Makes America Click?” NetSmart asserts that most e-commerce sites are not properly designed to be easily navigable according to how consumers naturally prefer to shop, but rather according to the merchant’s inventory.  It reported that 83 percent of visitors leave sites in frustration. When asked to pr