SPONSORSHIPS DRIVING SURFERS TO BANK SITES

Internet users are more likely to go to the Web site of a bank that sponsors online content than one that relies upon traditional banner advertising, according to the preliminary findings of a new survey by New York Internet consulting firm NetSmart America. The study, entitled America.com: What Makes America Click, could be a wake-up call for banks, the majority of which have lagged behind online brokerages and other financial services firms in the area o