BRANDMARKETING

If Internet usage were a race, women certainly would be outpacing men. Just four years ago, women accounted for just 18% of Internet users. Today, women make up 50% of some 93 million people on-line, according to “What Makes America Click,” a new survey by NetSmartAmerica.com, a New York-based consumer-behavior research company. By 2002, it’s expected that women will outnumber men on the Internet 60 to 40, according to the survey. “Time-starved women wil