EDITOR AND PUBLISHER

PRINT PUBLICATIONS DRIVE WEB SITE AWARENESS Study Finds Print Ads More Effective Than Web Banners Newspapers and magazines are driving more users to Web sites than online advertising, says Bernadette Tracy, president of NetSmartAmerica.com, a consulting firm in New York. “I would advise Web sites to spend more advertising dollars in print publications,” she says. Tracy’s firm surveyed 1,000 Web site users across the U.S., who spend at least an hour onli