What SEO Services Can Do for You

If you own a website for the purpose of earning money from it and that you have worked really hard to create content for it and make the overall structure friendly and easy to navigate on, the thing this, all of this hard work means nothing if no one will be able to see it. …

Posted in Seo | Leave a comment

Women a Growing Force in On-Line Financial Services

Men still account for most on-line shopping activity, but women are closing the gap fast, according to a recent study. The study, based on 1,000 interviews with people who spend an hour or more per week on-line (excluding e-mail), showed 55% of men and 46% of women made on-line purchases this year. Last year the gender…

Posted in AMERICAN BANKER | Leave a comment

Research ALERT

Internet Commerce Increases as Security Concerns Abate In 1999, 59% of online Americans have purchased via the Internet, up from 45% in 1998. Of those, 89% paid with a credit card. The number of Internet users with serious security concerns has fallen to 32% in 1999 from 46% in 1998. They also use the Internet…

Posted in News | Leave a comment

SPONSORSHIPS DRIVING SURFERS TO BANK SITES

Internet users are more likely to go to the Web site of a bank that sponsors online content than one that relies upon traditional banner advertising, according to the preliminary findings of a new survey by New York Internet consulting firm NetSmart America. The study, entitled America.com: What Makes America Click, could be a wake-up…

Posted in Institutional Investor | Leave a comment

Web Banner Ads Faltering, Insurers Warned

Insurers, agents and brokers can optimize their Internet presence by forging alliances with “portals” to sponsor Web-based consumer content instead of using banner advertisements that are attracting less visitors, a new survey has found. “NetSmart V—America.com: What Makes America Click”—a survey of 1,000 people nationwide who spend at least an hour a week on the…

Posted in Banner Ads | Leave a comment

Insurers Found Lacking By Online Buyers

Although the “insurance industry is still hoping for the Internet to go away,” the exact opposite is happening as more Web users visit insurance sites and a greater percentage turn first to the Internet when they consider buying coverage, a new survey has found. “NetSmart V—America.com: What Makes America Click?” a survey of 1,000 people…

Posted in Banner Ads | Leave a comment

EDITOR AND PUBLISHER

PRINT PUBLICATIONS DRIVE WEB SITE AWARENESS Study Finds Print Ads More Effective Than Web Banners Newspapers and magazines are driving more users to Web sites than online advertising, says Bernadette Tracy, president of NetSmartAmerica.com, a consulting firm in New York. “I would advise Web sites to spend more advertising dollars in print publications,” she says. Tracy’s…

Posted in PUBLISHER | Leave a comment

Banks Get Failing Grade on Web Site Usability

Banks are doing a poor job of making their Web sites user-friendly, according to a survey by NetSmart America. In the survey, based on interviews with 1,000 people who use the internet at least one hour per week, 81% of respondents said bank Web sites are difficult to navigate, and 85% had left a bank…

Posted in Banks | Leave a comment

PR Newswire

Women Flocking Online in Droves Women Will Outnumber Men Online in 2000. NetSmart America has conducted a breakthrough study into the motivations and behavior of the exploding online population.  The report “What Makes America Click” was released August 2nd. The key finding is that 58% of the new users are Women – up from 44%…

Posted in News | Leave a comment

Survey: E-Commerce Sites Need Work

Ninety percent of e-commerce Web sites are extremely un-intuitive, according to research from NetSmartAmerica, New York. In its fifth annual report, “What Makes America Click?” NetSmart asserts that most e-commerce sites are not properly designed to be easily navigable according to how consumers naturally prefer to shop, but rather according to the merchant’s inventory.  It…

Posted in E-Commerce Sites | Leave a comment